- a conspiracy in writing

Going digital… Finally!

Our local cinema centers are finally going completely digital. The work to convert every single one of the theaters in Trondheim starts in March, and about half of them will be fitted for 3D projection as well.

I’m thrilled! Let’s keep the cinema clubs for celluloid, nostalgia and the old indie vibe. Let’s leap into the digital age with our commercial cinemas. With Avatar pointing to the ideal future of cinema technology, the digital projection (2D and 3D) is what people will be happy to pay for.

I saw The Road the other day. The film itself left much to be desired, and the celluloid print was a joke. Patchy and uneven colours, a less than satisfying sound reproduction (although that might be down to the terrible score…), in a theater perfectly capable of flawless digital projections.

A decade ago people ridiculed George Lucas for filming Star Wars on digital cameras. I liked his reply: When people ask me if the time is right for this, I say we should have been doing it 20 years ago.

Amen. Let’s go!

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1 Comment

  1. Damn right!

    Cinema tickets are far to pricey for us to settle for inferior quality from a scratched and dusty print.

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